by Grischinka Teufl
and published here with the author's kind permission

Part of: GWEI - Google Will Eat Itself
Hans Bernhard, Alessandro Ludovico, Lizvlx, Paolo Cirio

Transmediale 08 – Conspire
Bilderberg: Saturday 02.02.2008 13:30


What we already know! Google is a winner story and the representation of the anglo-american dream as well. Two students (Larry Page and Sergey Brin) rule the internet out of their dormitory room by the simple idea of a search-engine. With the powerful page-rank algorithm – it’s nothing about pages, it’s about Larry Page the inventor of the algorithm – they set up a new paradigm of dealing with information in the net. We all know how the story is going on, now we have become googlers, googling ourself and others out (of the game). Today we face
more than the google-search-engine, it has become a core engine to organize our hermeneutics of the digital everyday:

- Searching,
- Mapping,
- Tagging,
- Talking,
- Feeding
- Mailing,
- Advertising
- Analyzing,
- Calculating

and many more things can be done within the multiverse of google incorporation.

These actions are the emerging ingredients of media-integrated everyday life on the net – becoming the main features of communicational self-organization within the parameters of information-societies and google is willing to provide all of them. Should we really let one business company provide all this services for FREE? The easy-minded part of the brain screams FREE&EASY – so HELL YES lets do it! After the draining loudness of hysteric FREE&EASIness – which indeed everybody loves, a quiet questions comes up - because we are already trained that FREE&EASY can be a trap – So the question is:

What is the price we have to pay – there has to be a price ?

And YES there is a price – instead of taking a few nickels out of our pockets – they use us as a »human resource« which provides them with information, clicks, personal data, a.s.o. Better than in the times of push-button machinery and assembly-lines we are not anymore working under the agenda of a fordistic, proletarian disposition, we are a
self-empowered and enlightened prosumers which are supplying this model for FREE. So forget about the concept of FREE – it is just another way of control and this control grounds on the modulation of ubiquitous
control-mechanisms. So where can we find the controllers in this system. We can’t find them easily because we don’t have access to them and without access the ubiquity is hidden and invisible.

We can seek the impact of control in the desire state of individualistic symbol-configuration, creating a personal golem of
selfish sociocultural-representations, paying
off our needs with power-egoistic programs, trusting the clumsy embodiment of mediated selfdesign. Truly we are placed in a state of
hallucination, fed by immaterial substances and triggered by inquisitiveness. Sounds like a LSD trip for the straight edged empowered, distributed by machiavellian dealers of virtuality. They are providing a beautyful environment of »bread and circuses« embeded in a closed circuit installation of mediated coupling, eating up the digital-slaves by weapons of self-destruction.


The rise of the Abject blinded by shiny skins and blinken lights of interfaced manipulations is uprooted from the empire of immaterial economy. YOU have been taken out of the political and conceptual
responsibility of structural-mindfulness and instead YOU are provided with a substitution of aesthetical freedom. Telling you how beautiful you are inside of your powerless environment of ludicracy, filling up the batteries for an superior entity. It simply shows the fact that history repeats itself only with other special effects. So far the
questions of digital-value has been cryptified under the label of quantitative data-clouds and the distributers of high-end simulation-engines to interface your inner-face. The virtual value of info-trusted syntagmas has been simplified to a oligopoly information-machinery which sucks any information into the complexity of algorithmic machine-communication and puts it on display for the new traders of the vireal marketplaces. BUT!

Isn’t it to easy to point the finger at the dark side of power? Is there nothing else in the box we have to understand to get a practical criticism on the way? Crying for a babysitter of the babysitters puts the poor sucked out subject in the position of the baby. So what! It’s like back in the times were Gutenberg was a revolutionary - empowered the masses by providing the proprietarien information of the clergy to
the crowd. Spinning the metaphor in the future, google can become the most powerful legislator of the cybergod (called) internet. Who will take the role of Gutenberg in this context is still an open question. Maybe the lovely attitude of flat heterarchic networks and nodes sharing grid-computed knowledge within grass-rooted democracy? So far this movement doesn't provide a scalefree alternative to
highspeed-mightful immaterial concepts of control-capitalism, not even a comparable growth-rate of harmful clients. Clear is that if someone wants to deal with complexity only complexity itself can be introduced
as problem-solver. Working in the drugstore of knowledge forces the employee of ideology to have an idea (clue) of the assortment and how the ranking of goods is negotiated in the shelfs and stocks of info-ware. The secrets of conspired advertisement can’t be blamed as cultural devolution, they have to be handled within the history of exchange and education to establish a new typology within selforganized
shareholder –values of transparency, reformatting the dominant structures of consumerism. Nevertheless the cultural program of (indoctrinated) egoistic altruism needs a descripted coding - means: externalized observation about the control-aggregation and tranformation-syntax - the rules of policy-modules and their dissemination. At the moment, within the dynamic industrialization of digital media-cultures, there is no freeze-framing available and the liquified impact of always-ON technocracy is like foggy dew evaporation
in the heat of sunless cybernetic processes. Like the cold fascination of futurism leading to a symbolic state of propagandistic
decoy-rhetorics, which we already get to know by meeting the early hysteric inquisition of last century. It’s an open secret that every re-evolutionary mindset is infected by its own strength and narcism,
falling in love with the mirror of selfreflection and then getting endoscoped by the internal power of senseless destruction – leaving the stage with a bitter taste of decay in the mouth and breathing the poisoned air of originated self-pollution.
The nature of heterarchic culture has to be seeded by the torrents of wisdomized crowds organized in cloudy dynamics of cooperative intelligence bringing back the proclamation of spiritual theory-design
about multifactoral-fictions and open deployed net-utopias. The data-type of the backuped spirit is already unreadable and transformed by new objectives and methods reassembling the movement of counter-cultures in pseudo-situationalism, loading transcultural killer-ADDS, treating everybody as customer or product! Common-sensing
the lost roots of enlightenment is like pushing the wheel of fortune - endlessly dreaming of jackpotting a concept of decomposition by hijacking policy-makers. While the rise of the machine injected a
double binded global layer of interpassivity to the users by fragmenting the clusters of liability in desperate regimes of supernumeraries, giving the power of choice to the gang leaders of early adopting technocrats with a sense of commercialism. The questions about re-creating the nature of culture within binary dualism has been
immediately treated like a byproduct of the absorbing innovation-clusters. Preaching the brave new worlds of endlessly connected oceans by data-highways, the awareness for the inaugurated con-structures of surveillance have been hardly established within the meatspaced ambience.

No wonder! We are still paralyzed by the dromologic rise of networked societies and so far nobody can even explain why it has been this successful on a global scale. We can explain how one thing leaded into
another from teleologic war technology to hyper-coded cultural programs of social networking. We started to count the web-evolution instead of elaborating basic research observations ourself. Still we can’t explain why the situation brakes out like a virus in almost no-time everywhere at the planet and infected everybody who was able to access a computer with telephone extension. Has there been an extraterrestrial take-over by predominant infobots and neuronal network-crawlers, sniffing your great expectations and dreams, exchanging it with a psychotropy of
consensual-hallicunated operation systems? Always the best time to infiltrate odd generators of invasion by externalized triggers of inexplicability. Even from the perspective of media-evolution it is
still a paradox phenomenon that digital communication took over the planet in a couple of decades – comparing to other media-evolutional shifts this is still an unbreakable record! The directions for blended research and I-knowledge are still clouded by questions about post-typographic configurations of immaterial industrialization, heavily loaded by the personal fear of losing the fundament of
humanity. Acting like the best product of earth the human target seems to be empowered from the repression of nature, not realizing that this navigation leads to the new selfmade subservience of disempowerment through mediamorph-lifestyle. Not like in the movies where the
artificial invasion is terminating the human race or using them as batteries, we have to face the fact, that no higher entity can be
blamed for the human negligence. If someone is enslaving humans, it will be the parts of human race itself who are the most remarkable experimentators on dark sozio-mutation and existenzialistic contamination.

So here WE are the smart-mob of infotainment, the by-product of biodynamic shifting, trying to find faith and glory in artificial beta-testing ourself by prototopes of abstraction, always hunting for the next cool, waiting for the next spin of synaptic fire which makes a self-fulfilling prophecy more worthy than yet another paradigm-shift which leads to unstabilization and uncanniness. Instead of waiting for new role-models like Lovink or Negri we should compensate the fever of datadandysm – trying to avoid the pornography of simulacrum – plan the perfect crime against metanoia by connecting the dots of complexity within the multitudes of chaos.
Forget to feed the trolls of egocentric crucifycation, the slayers of cooperative vectorization and try to find some slots for a desideratum of collaborative knowledge-culture. Instead of getting a shag out of
the unsettled self-realization take your time to sniff out the backdoor, to set an action of brut force attacking the thief's of sociocultural autopoiesis. The game-play of designing an alternate complexity should lead us to an error-friendly concept of live-able hacks in a mediamade-empire of information, taking over the steering wheel of accessability, rewriting the laws of cool by putting the babysitters in the perambulator and cruise through the multiverse of alternative paradigms with the beauty of anti-hollywoodlike happy
endings.

Words! Concepts! Theories! Cheap bombs of virality – the game-play of creative destruction is on fire by anti-subjective intermediaries of immateriality – digging up the fetishism always knowing there is an
exit strategy which leads to total convergence of hidden targets. Back on earth – snap-shooting my own reality-tunnel by acting the sexy guerilla attitude against the beautiful beast of on-demand cyberpoiesis. Selling out the delusion of net-mediated counterculture forces the emergence of deadlocked scenarios – hopefully leading to a model transforming the subjected gatekeepers of romanticism into troubleshooters of critical counterparts, fomenting the realm of an
open source intelligence, developing cultureware which is leading to the desired state of free sharing with a cooperation-model designed for the next step of knowledge-evolution without burning the potentials for coming generations. This is impossible without creating new socio-global standards for the system of informationalism. To rewrite the programs of consumerism we have to become polylogic smartjects knowing about our weakness forsubservience and from time to time train
ourself to switch off the machines formating the harddrive and start from the beginning by re-inventing our-self before re-inventing the world.
 

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